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This Podcast seeks to answer one simple question.
How do you build a business that people feel compelled to talk about?
Shahin Hoda - Founder of xGrowth
In this episode of The Remarkable Project Jay speaks with Account-Based Marketing (ABM) expert Shahin Hoda, about why client lifetime value is a crucial consideration when shaping an ABM strategy, how ABM addresses three main areas in driving growth, and the importance of being able to clearly identify target markets when assessing ABM options.
Summary
Shahin Hoda is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He’s
making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders to implement ABM strategies and
build predictable revenue engines.
When he’s not busy building ABM campaigns, he’s either playing a game of Tennis in Richmond (which he usually loses) or looking up smoothie
recipes (because let’s be honest, who doesn’t like a nice smoothie).
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Remarkable Takeaways:
- Why understanding how valuable an account could be to your business is key to determining how to structure and resource your ABM strategy.
- How ABM works when it comes to the acquisition, acceleration and expansion of accounts.
- Target market identifiability and its relevance to assessing whether ABM is a good option for a business.
Get connected with Shahin:
Find him on Linkedin
Learn more about the work Shahin does with xGrowth via their website