Summary

Matt Barnett is the brains behind Bonjoro, a business which helps its clients show their customers they care, via personalised but automated videos delivered direct to their email inbox as soon as they sign up, subscribe, or make a purchase.

A British designer by trade, Bonjoro is Matt’s second company. What started as a sales hack for an agency he was running in Sydney, Australia, the concept went from hack to side hustle to global business in the space of 18 months. It now has a team spanning five continents.

Matt’s love of building great products is only surpassed by that of building great culture, and he’s open about his goal for Bonjoro to become the next Zappos – one of the most loved brands in the world.

When not heads down in product, Matt spends his time rescuing wildlife, teaching his daughter about beekeeping and running one of Sydney’s largest tech founder networks.

Remarkable Takeaways

• How ‘Dogfooding’ offers a simple starting point for solving customer problems as well as creating new products.  
• Why video is so effective in building both understanding and trust, and where it’s most appropriately used in the customer journey.  
• The power of gratitude and customer appreciation in creating advocacy and increasing customer lifetime value.

Connect with Matt

Find him on Linkedin

Follow Bonjoro on Twitter

Learn more about the business and products via their website